Laura Kay
Senior Digital Designer
A dedicated and versatile Graphic Designer with nine years of in-house experience, I bring a strategic eye to brand development and visual storytelling across diverse industries. With a strong foundation in corporate design, I create cohesive, engaging work across print and digital platforms, balancing creativity with precision and business alignment. Known for my attention to detail and problem-solving mindset, I thrive in roles where I can lead design direction while maintaining brand consistency and impact.
Skills
Establish a striking brand presence, a better visual identity
and elevating corperate businesses brand assets.
UI Design
Earlier this year, I completed a UX/UI Design course to strengthen my digital design skills. I’ve since applied this knowledge to create a refreshed and accessible UI design suite for Transalis products. Improving usability, visual consistency, and alignment with modern design standards.
Brand Development
Throughout my career, I’ve contributed to the development and evolution of well-known brands including Checkatrade, Totaljobs, and Jobsite. I’ve worked on both full rebrands and brand refresh projects. Updating assets, refining visual identities, and extending brand guidelines to ensure consistency and impact across print and digital platforms.
Print Design
I have solid experience in print design, from preparing artwork for National Trust materials to designing and setting up print-ready directories for Checkatrade, delivered to homes across the UK. At Totaljobs, I worked on large-scale event assets including exhibition stands and banner designs, ensuring high-quality output across all formats.
Corperate Design
Portfolio
Totaljobs
At Totaljobs Group, I worked across multiple brands, delivering creative assets from large-scale print campaigns to social media graphics. Collaborating closely with marketing teams, I developed concepts that not only met campaign objectives but also strengthened brand presence across every touchpoint.
Checkatrade
During my time at Checkatrade, I helped refine the internal design process by creating structured briefing systems and implementing reusable templates. This improved both efficiency and output quality, while also reinforcing visual consistency across the company’s communications. As part of the UX team I supported with customer research and ensured that visual and digital design were seamlessly aligned across channels.
National Trust
Early in my career at a small creative agency, I worked on a variety of print materials for the National Trust, including event leaflets, maps, and welcome signage for locations such as Claremont Landscape Garden, Hatchlands Park, and the Gardens of Oak Park. I followed strict brand guidelines to ensure consistency, while tailoring designs to reflect the unique character of each site.
Social Media Design
& Management
While working at Transalis, we previously partnered with an external agency to manage our organic LinkedIn content. When the company decided to end the partnership, our LinkedIn account became inactive.
Recognising the positive growth we had started to see on the platform, I took the initiative to take over content planning. I now manage the LinkedIn schedule, writing and designing each post on a monthly basis.
Across the 6 months that I managed the social pages the organic impressions and engagement Improved by over 100%.