Transalis
Brand Re-fresh
One of my initial projects at Transalis was to lead a brand refresh aimed at achieving a more modern and web-accessible aesthetic.
I began by leveraging the core blue tones from the existing logo to develop a refined, web-friendly colour palette. Building on this foundation, I enhanced the existing brand assets, starting with a cleaner, more adaptable version of the logo to ensure clarity and visibility across a variety of complex backgrounds. Additionally, I established a more structured font hierarchy, significantly improving consistency and coherence across all brand materials.
Checkatrade
PowerPoint Presentations
During my time at Checkatrade, I created a wide range of presentations across multiple departments. I had previously developed a branded PowerPoint template to help ensure consistency, but as the company grew, it became increasingly difficult to guide every team member through how to use it effectively.
To address this, I created a brand-specific PowerPoint user guide. The guide covers essential PowerPoint skills and integrates our SharePoint-hosted assets, providing teams with everything they need to produce dynamic, on-brand presentations independently and with confidence.
Totaljobs
PR Campaign
I was tasked with designing a CV-style PDF for a selection of cities, using the updated Totaljobs branding. The templates needed to be adaptable to ensure consistency across an additional nine PDFs that followed.
In addition, I created a series of social media cards to promote the City CVs. These assets directed users to a dedicated landing page where the PDFs were hosted. The documents were also printed and distributed at various events attended by the Totaljobs team, helping to extend their reach both online and offline.
Transalis
Product UI Design
Earlier this year, I completed a UI/UX design course to deepen my digital design expertise. At Transalis, all of our products are delivered online, but until now, they had been developed without the support of a dedicated UI designer.
We are currently in the process of building out complete user workflows for each product. Shown here is an example from DataTrack, where I designed the full user flow in Adobe XD. This prototype is now actively used by our sales team to demonstrate how the product works to prospective customers.
Following the course, I was tasked with working closely with our development team to apply my new knowledge, alongside our refreshed brand assets, to create a more visually appealing and accessible suite of products.
Checkatrade
Checkafest
At Checkatrade, celebrating team culture through corporate events was a key part of the internal brand. For the 2023 edition of Checkafest, I was tasked with creating a fresh new visual identity that captured a festival-inspired theme while staying true to the Checkatrade brand.
I created a series of custom digital illustrations to give the event a unique and cohesive look. Working closely with the Head of Internal Relations and the Head of People, I developed a range of assets to support the event, from “Save the Date” emails and internal posters to presentation materials used on the day itself.
Totaljobs
The RAD Awards
Totaljobs was the headline sponsor at the annual RAD Awards, a prominent event in the recruitment industry. As part of our involvement, we ran our annual ‘£10,000 Holiday’ giveaway.
This year marked the first opportunity to showcase our refreshed brand, so I developed a full suite of promotional assets to support the campaign. These included social media cards, large-scale event posters, and a printed winner’s card—all designed to reflect the new brand identity and create a strong visual presence at the event.
Transalis
Social Media Management
While working at Transalis, we previously partnered with an external agency to manage our organic LinkedIn content. When the company decided to end the partnership, our LinkedIn account became inactive.
Recognising the positive growth we had started to see on the platform, I took the initiative to take over content planning. I now manage the LinkedIn schedule, writing and designing each post on a monthly basis.
Across the 6 months that I managed the social pages the organic impressions and engagement Improved by over 100%.
Hannah’s Little Cakery
Logo & Branding
Hannah wanted a brand that would help her stand out in the industry while still feeling soft and approachable. She requested a pastel colour palette and was keen to incorporate an element inspired by an icing swirl. After exploring several concepts, we ultimately settled on a minimalist illustrative style, which not only featured a stylised swirl but also ensured the logo would remain clear and effective at any scale.
When working with small businesses, I always aim to provide more than just a logo. In this case, I created a few foundational brand elements to help Hannah get started and maintain consistency as her business grows.
This is another example of a project I took on outside of my day-to-day corporate work. These kinds of creative opportunities allow me to push myself as a designer, build something from the ground up, and explore design trends across different industries.